Search Results

THE MEDIUM AS A CONTEXTUAL CUE.

• Authors : Dahlén, Micael¹

Subjects: *CREATIVITY in advertising; *ADVERTISING; *BRAND name products

• Source: Journal of Advertising. Fall2005, Vol. 34 Issue 3, p89-98. 10p. 3 Charts.

Record details

RECALL AND PERSUASION: Does Creative Advertising Matter?

• Authors : Till, Brian D.¹; Baack, Daniel W.²

Subjects: *CREATIVITY in advertising; *ADVERTISING; *TELEVISION advertising

• Source: Journal of Advertising. Fall2005, Vol. 34 Issue 3, p47-57. 11p. 3 Charts.

Record details

The boundaries for ad creativity: effects of type of divergence and brand processing and responses.

• Authors : Chen, Jiemiao¹ ; Smith, Robert E.^2,3

Subjects: *CREATIVITY in advertising; *BRAND name products; *CREATIVE ability in business

• Source: Journal of Brand Management. Nov2018, Vol. 25 Issue 6, p561-576. 16p.

Record details

Can advertising creativity affect product perceptions and retailer evaluations?

• Authors : Modig, Erik¹ ; Rosengren, Sara¹

Subjects: *CREATIVITY in advertising; *CONSUMER attitudes; *RETAIL industry

• Source: Journal of Product & Brand Management. 2014, Vol. 23 Issue 6, p452-461. 10p.

Record details

THE IMPACT OF ADVERTISING CREATIVITY ON THE HIERARCHY OF EFFECTS.

• Authors : Smith, Robert E.; Chen, Jiemiao; Yang, Xiaojing

Subjects: ADVERTISING; HIERARCHY of effects model (Communication); CREATIVITY in advertising

• Source: Journal of Advertising; Winter2008, Vol. 37 Issue 4, p47-61, 15p, 1 Diagram, 4 Charts, 1 Graph

Record details

Airline advertising gets a creativity upgrade: Brands such as Delta and United are reinvigorating their marketing with fresh messaging and mediums.

• Authors : Pasquarelli, Adrianne (AUTHOR)

Subjects: DELTA Air Lines Inc.; MARKETING; UNITED Airlines Inc.

• Source: Ad Age. 5/15/2023, Vol. 94 Issue 7, p1-1. 1p.

Record details

The Proof's in the Experience.

• Authors : du Toit, Carlene

Subjects: *CREATIVITY in advertising; *CONSUMERS; *ADVERTISING campaignsNEW Zealand

• Source: AdMedia. Jun2010, Vol. 25 Issue 5, p17-19. 3p. 5 Color Photographs.

Record details

Anàlisi de la comunicació publicitària de Calvin Klein. La construcció de la identitat de marca a través de la creativitat

• Authors : Sampol Pericàs, Jaume;

Subjects: Construcció de marca (Màrqueting); Productes de marca; Campanyes publicitàries

• Source: Publicitat i Relacions Públiques (TFG)DUGiDocs – Universitat de Gironainstname

Record details

Insight: Craig Davis on Ideas … Find bigger ideas beyond the brief.

Subjects: *CREATIVITY in advertising; *MASS media; *ADVERTISING agencies

• Source: Campaign Asia-Pacific. Mar2012, p14. 1p.

Record details

PROCTER'S GAMBLE: Woven, P&G's new agency model, tests the limits of cross-agency collaboration.

• Authors : Neff, Jack

Subjects: BUSINESS partnerships; ADVERTISING agencies; PROCTER & Gamble Co.

• Source: Ad Age. 3/4/2019, Vol. 90 Issue 5, p22-22. 1p.

Record details